Tags: Blog
Create web traffic

Through Content, Presentation, Availability

Blogs are a great way to draw people to your website and to keep them coming back. There are three factors that are critical to making your blog successful: great content, a professional look, and a great search engine. If you can develop the content - ideas that need communicating, with a style that invites responses and a dialog, SlipStream can take care of the look/feel as well as giving people the ability to search for and find the blog.

A professional look

Via a robust WYSIWYG editor

SiipStream comes with a robust WYSIWYG tool for generating blog posts. Enhance and align your text, create lists and tables, add links, browse and upload pictures, insert quotations, create section breaks, import text from Word, strip formatting, and more. Make your blog visually appealing with images and graphics, highlight quotes so they stand out.  Even break your text up into sections or columns. You can even write your blog in Word, or some other text editor, and then import it through the WYSIWYG tool, having the tool strip out the Word formatting.

  
Visibility / Accessibility

Via a world-class search engine

A blog post's useful life should be based on its content, not simply on how recently it was posted. For that to be true, people need to be able to find your blog beyond looking at a list of "most recently posted" blogs. To do that, the SlipStream search engine proves not only the blog title and the blog contents, but blog metadata you can create when you post the blog. And the search engine actually determines the relevancy of the results is finds based on where the match is found in any of these areas. Don't settle for dropping your blog into a list so it can fade into obscurity after just a few days!

 

Self-administered content
Update content on your site quickly and efficiently. Do it yourself. Eliminate the delays, costs and frustrations of outsourcing the task to another organization. No longer do you have to pay a developer to develop your website so you can continue to pay him to update the content!
Site navigation
Your business changes over time. You add and remove products and services to adapt to the market and your customers' needs. You will need to add menu items, rename menu items, change links, and even change your menu structure.
CRM
Your service is only as good as your ability to quickly pull up all of a customer's information when he calls. SlipStream's Customer Relations Management system let's you show your customers you care by retrieving all their data quickly whiie you stay focused on their needs.
E-commerce
SlipStream's e-commerce package handles physical and non-physical products while also taking into consideration the workflows for content posting, order fulfillment, and customer support.
Resource library
Draw more people to your site, help address their needs, promote your events and activities, and give greater cohesion to your user community. SlipStream lets you provide a variety of on-line resources, it makes them easy to for site visitors to find, and it helps you to continue to add content on a regular basis by keeping he content management process simple and fast.
Support Groups
Help people find support groups, and give them a point of contact for the group, but protect the groups' information and privacy.
Event management
Dynamic event pages and on-line registration simplify the task of entering and managing all your event data, while better promoting it, making registration more convenient, enabling the selling of other products as part of the registration process, keeping your customers better informed and, oh yes, saving you money in the process!
Self-administered forms
Collect marketing data on-line: What do people think of your products and services; What would they like to see; or what are the needs of your customers segmented by demographics? You can create information forms to collect just about any data you would like.
Audio processing & publishing
Move audio to your website and, with just a few mouse clicks, Slipstream will process the audio, add opening and closing audio, attach it to product within your e-store, and post a sample of the audio within the store and any search result from the site's search engine. Get your content posted quickly and flawlessly, while its fresh in people's minds.
World-class search engine
The very core of your website should be its search engine, and so it is with Slipstream. Bring the latest in search technology to the people you serve, and maximize their experience on your site.
E-mail marketing
You need to be able to mass e-mail marketing messages to your constituents. SlipStreams integrates with powerful on-line services to help you promote your mission, your organization and its events.