Search functionality is one of the most critical aspects of your website; it is extremely important to the user experience, to the users’ ability to retrieve content, and to your ability to keep visitors on the site, to meet their needs, and to keep them coming back.  

SlipStream utilizes category, faceted, and text searching. You can use all three simultaneously during a search and can use retained filters for even more control. How powerful is this? Why is it so important?

A category search only works if your user knows how your material is organized and knows the type of content he wishes. If he knows he’s looking for a talk from a conference, or he knows he’s looking for a blog post, or an article, he can use a category search. But what if the user doesn’t know precisely what he is looking for and how you organized the material? Then he needs to do a word search. But what words does he use? Again, he might not know.  And that’s were a faceted search comes into play. If your material is tagged, the user can see the tags – suggesting to him descriptive criteria he can use to do the search – and he can filter down the search results. Combine these tools together and you’ll have a powerful search tool…almost. Your search engine must also:

• Be smart enough to search for word variations
• Make it easy to add tag information
• Search all record fields and prioritize results based on which fields, and how many fields, match the search criteria
• Sort results by relevance and then allow the user to sort them by other criteria
• Search across the entire site
• Provide a retained filter option

SlipStream does all this for you… and for your customers.

World-class search capabilities are not achieved as an after thought: they are only accomplished by careful planning from the very beginning of the system design, and the system design is something done well before your site requirements ever reach your site developer. Don’t make search an afterthought!

 

Category browsing

A cateogry search lets you search through material that has been organized in a set of hierarchical categories. It's great for searching within a store, provided the organizational structure is clear. That will not be the case when dealing with most the other material on a website.

 
Text Search

A text search involves entering a word or series of words in the text search box. The system will search all content on the site, and all the fields in that content, for those words and variations of those words (known as word inflection) prioritizing results based on relevance (e.g. if you enter a what appears to be a person's name, the site will return the person's biography at the top of the list).

 
Faceted browsing

A faceted search invovles selecting descriptive tags to filter a list of search results. The tags are not mutually exclusive so there is greater flexibility over a category search. By letting the user see all the tags and the number of search results that would be returned if the tag is selected, the user can make smarter decisions in narrowing the search.

Retained Filter Search

When conducting a search involved category and faceted browsing, and possibly also a text search, the user might want to start, or change their word search based on the current search results. By selecting "Retain filters", the user can keep the current category and tag filters in place. So, for example, the user could do a search regarding a particular subject matter and, after looking at the results deside to see if a particular speaker is included in the results list. All he needs to do is retain the filters and enter the speaker name in the text search box (or add it if there are words already there).

The importance of site-wide, comprehensive searches

This following scenario might not be applicable to your organization or your website's mission, but it demonstraates the importance of effective site-wide searching. No doubt, you will be able to imagine a similar scenario that is applicable.

Imagine a mother with a disabled child comes to your site looking for information. She's reading an article in your resource library and decides she wants to see if there are any other articles of interest. By allowing a site wide search, she could find there aren't just additional articles in your library but there are recordings, there are blog posts on the subject, there are speakers that specialize on her child's partiicular disablity, and that you have an upcoming event where there will be a workshop on the subject... and that she can still register for the event. With SlipStream's comprehensive search capabilites you have brought all your resources to bear for helping this mother. Without the tools, she might just find some other articles.

 

Update content on your site quickly and efficiently. Do it yourself. Eliminate the delays, costs and frustrations of outsourcing the task to another organization. No longer do you have to pay a developer to develop your website so you can continue to pay him to update the content!
Your business changes over time. You add and remove products and services to adapt to the market and your customers' needs. You will need to add menu items, rename menu items, change links, and even change your menu structure.
CRM
Your service is only as good as your ability to quickly pull up all of a customer's information when he calls. SlipStream's Customer Relations Management system let's you show your customers you care by retrieving all their data quickly whiie you stay focused on their needs.
SlipStream's e-commerce package handles physical and non-physical products while also taking into consideration the workflows for content posting, order fulfillment, and customer support.
Attract users to your blog with content and a professional appearance. Maximize the impact of your blog by keep it visible. People should be able to find your blog post not because it's recent, but because of its content.
Draw more people to your site, help address their needs, promote your events and activities, and give greater cohesion to your user community. SlipStream lets you provide a variety of on-line resources, it makes them easy to for site visitors to find, and it helps you to continue to add content on a regular basis by keeping he content management process simple and fast.
Help people find support groups, and give them a point of contact for the group, but protect the groups' information and privacy.
Dynamic event pages and on-line registration simplify the task of entering and managing all your event data, while better promoting it, making registration more convenient, enabling the selling of other products as part of the registration process, keeping your customers better informed and, oh yes, saving you money in the process!
Collect marketing data on-line: What do people think of your products and services; What would they like to see; or what are the needs of your customers segmented by demographics? You can create information forms to collect just about any data you would like.
Move audio to your website and, with just a few mouse clicks, Slipstream will process the audio, add opening and closing audio, attach it to product within your e-store, and post a sample of the audio within the store and any search result from the site's search engine. Get your content posted quickly and flawlessly, while its fresh in people's minds.
You need to be able to mass e-mail marketing messages to your constituents. SlipStreams integrates with powerful on-line services to help you promote your mission, your organization and its events.